U2, Jason Aldean, Taylor Swift Take Hardware at Billboard Touring Awards

U2, Jason Aldean, Taylor Swift Take Hardware at Billboard Touring Awards

U2, Jason Aldean and Taylor Swift were among the winners at the 8th annual Billboard Touring Awards, held on November 10 at New York’s Roosevelt Hotel.

The touring awards celebrate excellence in touring, promotion and performance, and are based primarily on global box office numbers. This year’s awards were based on the period from October 1, 2010 to September 30, 2011.

U2 was presented with both the Top Tour Award and Top Draw Award in honor of its 360 Tour, which was highest grossing and most attended tour of the year.
Jason Aldean received the breakthrough award. Aldean’s most recent record, My Kinda Party, was released in November 2010 and currently is the best-selling country album of 2011.

The Concert Marketing & Promotion Award was presented to Taylor Swift for her Speak Now World Tour 2011, which was sponsored by Covergirl. Swift’s 2010 album Speak Now, for which the tour was named, has sold over 5.5 million copies worldwide.

Other winners at the ceremony included Live Nation for Top Promoter, C3 Presents for Top U.S. Indie Promoter and Front Line Management for Top Manager. The Coachella Music & Arts Festival was named best festival and the Comcast Center in Mansfield Main was named best amphitheater. The 9:30 Club in Washington D.C. won the award for Best Club, an honor that is based on attendance.

Journey was presented with the Legend of Live award, honoring the band’s 38 years of touring. Not merely focusing on music, there was also an award for top comedy tour, which went to Jeff Dunham.

In addition to the awards ceremony, the music trade magazine also hosted a two-day Touring Conference, which was highlighted by a keynote speech from Jane’s Addiction frontman and Lollapalooza founder Perry Farrell. Farrell also received the first Apple Award, which honors legendary concert promoter Bill Graham.