‘The Voice U.K.’ Tour Cancelled After Weak Sales
A planned 11-date tour for The Voice UK Live has been cancelled, the BBC reports.
The tour, which was set to begin this September, was to feature all eight of the finalists for this year’s season of the show. A spokesperson issued a statement saying simply: “Unfortunately, The Voice UK Live has been cancelled due to lack of ticket sales.”
The statement also revealed that anyone who already bought a ticket to the dates will be issued refunds.
“Customers are advised to contact their point of purchase for ticket refunds.”
Dates for the tour were scheduled around the U.K., and were scheduled to kick off on September 12 at the Bournemouth International Centre in Bournemouth, England. The tour was also expected to visit cities including Cardiff, Birmingham, Manchester, Liverpool, London, Glasgow and Sheffield.
The news comes as the show itself has also been criticized recently for lack of viewers. While in April there were average audiences of more than 10 million people watching each episode, this audience had shrunk to an average of 4.5 million by the time the series concluded this month.
The season finale did, however, gather some more viewers as 7 million people watched the 28-year-old Leanne Mitchell be named the winner of the show on the season finale. However, her first single, a cover of Whitney Houston’s “Run to You,” has thus far failed to break the top 40 of the Official Chart. As part of her win, Mitchell earned a major label deal with Universal Music.
This year was the first season of the U.K. version of the show, and featured coaches will.i.am, Jessie J, Sir Tom Jones and Danny O’Donoghue.
The U.S. version of “The Voice” has also seen viewership declines during its second season, which aired from February to May of this year. By the end of the season, there were 40 percent less viewers than there had been for the season premiere, which followed this year’s Super Bowl.