Neil Young Sets Pono Music Service Launch for Early 2014
Legendary music man Neil Young has updated us all on the state of his Pono music service, including details of when we can expect it. Most of the details remain pretty abstract, though, so I’ll be reproducing a bunch of quotes and hoping you can glean more meaning from it all than I have been able to.
The “high resolution” service will be available in early 2014, according to a post on its Facebook page. From what I can gather, the project seems to, fundamentally, be an iPod and iTunes alternative, with Young planning to release some kind of music device and an online music library from which the user can purchase, you guessed it, music.
Now, I’m not entirely sure what makes this a different service to that of iTunes or Spotify, but Young has a well-documented hate relationship with CDs, and now claims to want to “save listeners” from MP3s.
In his own words:
“The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day.”
So, who knows what that really means, but at first glance, it seems the service has some shy supporters, including Flea from Red Hot Chili Peppers, who in a promo video said “MP3s suck” and Marcus Mumford from Mumford and Sons saying “It’s a drastic difference.”
It was also reported in Rolling Stone magazine that Young’s service has also secured deals with Warner Music Group, Universal Music Group and Sony Music, so I suppose there must be something to this Pono business.
Keep an eye out to see if Pono can make in roads in this space.