The big news at this year’s Mixtape Festival is the reunion of TLC, but fans also can look forward to sets by New Kids on the Block, the Jonas Brothers and Train, among many more.
The pop festival, which is presented by VH1, will take place July 26-27 in Hershey, Pa., and also will features Hanson, Boyz II Men, OneRepublic, The Script and Rev Run & DJ Ruckus.
“We are so thrilled to bring back the Mixtape Festival to Hershey,” said Geoff Gordon, Live Nation Philadelphia Regional President, in a statement. “There’s an incredible lineup and tons of interactive and fun activities, all while being set at a world-class amusement park – it’s really a pop music lovers dream.”
The TLC reunion at the event seems to be the kick off of a slew of new projects for the remaining members of the group, Rozonda “Chili” Thomas and Tionne “T-Boz” Watkins. In addition to new touring and recording plans, the reunion also will promote an upcoming biopic of the group from VH1. Billboard spoke to Chili about the new plans.
“This is just the beginning,” she told the magazine. “This is going to be a great year for TLC. It’s just time. It’s time for us to do everything.”
She also dispelled any rumors that the late Lisa “Left-Eye” Lopes would appear as a 3D hologram much as Tupac did at last year’s Coachella festival.
“I don’t even know how that got out. We never said that was something we’re gonna do,” Chili said. “It’s definitely something we thought about, like years ago. But I think it’s very creepy. We’re still in the creative process in figuring out how we’re going to involve Lisa and stuff like that.”
The two members have re-recorded some hits for the soundtrack to the biopic, and have been working on new material with Austin and J. Cole, among others. Any new recording would be the first original material from the band since 2003’s 3D.
And that’s exactly what the three bands have dubbed their joint tour that they will head out on beginning May 31 with a show at the Mohegan Sun Arena in Uncasville, Connecticut. The three boy bands will stay on the road through a July 13 show at the Target Center in Minneapolis, and will hit cities in all corners of North America, including Boston, Toronto, Philadelphia, Nashville, Atlanta, Dallas and Los Angeles.
There’s no reason to go into why it’s such big news that these three bands are touring together this summer, as all three (well, at least NKOTB and Boyz II Men) were at one time or another one of the biggest bands in the world. How about some fairly awesome (if pretty goofy) tour announcement quotes from members of NKOTB instead?
“The state of the boy band union is strong,” said NKOTB member and Mark brother Donnie Wahlberg. “Even though technically we’re not really boy bands, but we’re OK with that, so we’ll accept it.”
Walhberg also (fairly needlessly) explained the 14-year hiatus of the group between 1994 and 2008; that it was all for the fans.
“They needed time to have families and husbands and children and get jobs and live their lives,” he said. “We created an outlet for them to feel good about themselves and tap into that youthfulness that had been put to bed for a long time… you may be 40, but the euphoria of it makes you feel 14 all over again.”
New Kids on the Block also will release a new album, 10, in April, and Joey McIntyre says the new album will be a bit more mature.
“It is about the decisions that a grown man makes and goes through, as opposed to singing songs like ‘Popsicle,’” he said.
The MixTape Music Festival will be held August 17-18 at Hersheypark Stadium in Hershey, Pa. In addition to the above headliners, other notable artists include LL Cool J, Steel Panther, The Wanted, The Dan Band and DJ Pauly D, who is known from MTV’s “Jersey Shore.”
Additionally, the Backstreet Boys will take the stage with New Kids on the Block to form NKOTBSB. The appearance will be the supergroup’s only North American performance this year.
In addition to all the live music, the festival will feature many other events and vendors like interactive exhibits, food trucks, celebrity appearances and a spa. The event also has joined up with Shecky’s Media, which will host “Shecky’s Girls Night Out on Tour.” This event will feature makeovers, manicures and shopping.
Both nights will feature after parties following the musical performances, and will feature appearances by the artists that appeared at the festival during the day. DJ Pauly D will DJ Friday night’s after party.
Prices for the festival range from an early bird special two day pass for $99 up to “Super VIP” tickets that run $750. Though there are some presales, tickets go on sale to the general public on April 27.
In a statement, New Kids on the Block expressed their excitement about playing the inaugural year of the MixTape festival.
“It’s an honor for us to be a part of the inaugural year of MixTape,” the band said. “To share the stage with such mega artists as Kelly Clarkson, LL Cool J and the Fray is really exciting. With the artist selection, and all of the amenities and accommodations offered, this festival is raising the bar to the next level. We couldn’t think of a better way to spend our weekend than with our amazing fans, and there couldn’t be a better setting than such a fun filled festival with such an amazing bill of artists.
On his morning radio show today, Ryan Seacrest confirmed the Backstreet Boys and New Kids on the Block will be uniting for a summer 2011 tour. It’s the best thing Ryan’s ever done.
There have been rumors of the upcoming cleverly titled NKOTBSB tour ever since the Backstreet Boys made a surprise appearance in June at a New Kids on the Block concert. To whet the fans’ appetite for their upcoming trek, the two bands are performing together on November 21 for the American Music Awards show airing on ABC.
The tour is a very shrewd business move during a time when big name tours have struggled to fill arenas and sell tickets. Two boy bands, who both have a massive fan base, touring together seems to be a sure bet. Although there is some crossover in terms of the two fan bases, the pairing will also bring together two boy band fanatic generations.
2011 Backstreet Boys & New Kids on the Block Concert Tour
9 – Toronto, Ontario – Air Canada Center
11 – Uniondale, NY – Nassau Coliseum
12 – East Rutherford, NJ – Izod Center
17 – Rosemont, IL – United Center
1 – Los Angeles, CA – Staples Center