2013 Austin City Limits Looks to Expand to Two Weekends
The Austin City Limits Music Festival will celebrate its 11th anniversary when it is held later this year in October, but now it is being reported that traditional three-day setup for the annual event may be expanded to two weekends next year and for future years.
If the expansion does take place, the festival will be held October 4-6 and October 11-13 next year, which organizers say would help meet increased demand and allow even more people to attend the popular festival. As part of the expansion, C3 Presents, the company that produces the festival, will increase the amount of money it donates every year to improve Austin parks. This will be in addition to the park rental fees the company pays to host the festival at Zilker Park’s Great Lawn. Money would also go to renovate the Auditorium Shores venue.
“[Auditorium Shores’s] the main downtown public assembly venue for the city, but it was a dustbowl,” C3 partner Charlie Jones told the American-Statesman. “I have been doing events in Austin for close to 15 years and at Auditorium shores for a long time. We use public space and have a responsibility to take care of it… We want to help the city get (Auditorium Shores) back to the standard it needs to be to protect the future of our event and of other events.”
Last year’s festival drew about 75,000 concertgoers per day, and a 2009 estimate from the Austin Convention and Visitors Bureau said that the festival adds at least $27 million per year to the Austin economy.
This year’s festival will be held October 12-14 and will has a lineup that includes the Red Hot Chili Peppers, Neil Young and Crazy Horse, the Black Keys, Jack White, The Avett Brothers and Iggy & the Stooges, among many more.